About William Powers
A native English speaker with superior language knowledge, specializing in transforming offshore product content into polished, professional English that builds trust and drives sales.
Work With Me
My Story
Throughout my career, we've witnessed firsthand the challenges international businesses face when communicating in English. From product descriptions that lose meaning in translation to technical manuals that confuse rather than clarify, poor English content costs businesses credibility and sales every day.
What struck us most was how often the underlying products were excellent—but the English content didn't do them justice. A high-quality kitchen knife set described with awkward grammar. A sophisticated electronic device with an incomprehensible manual. Marketing materials that missed cultural nuances entirely.
We realized there was a significant gap in the market: businesses needed more than simple translation or proofreading. They needed true localization—content adapted not just for linguistic accuracy, but for cultural resonance and business impact.
With our deep understanding of the English language and specialized knowledge of common translation challenges (particularly from Chinese to English), we help international businesses present themselves professionally to English-speaking markets. We don't just fix grammar; I transform content to build trust, enhance credibility, and drive results.
My Expertise
Specialized knowledge that delivers real business value
Native English Mastery
Superior knowledge of English grammar, idioms, cultural references, and professional writing conventions that only a native speaker can provide.
Translation Challenges
Deep understanding of common Chinese-English translation issues: article usage, verb tenses, plural forms, and cultural adaptation.
Business Focus
Results-oriented approach focused on business outcomes: building trust, enhancing credibility, and improving conversion rates.
Technical Writing
Experience with technical documentation, user manuals, and specifications across various industries and product categories.
Marketing Expertise
Skilled in transcreation—adapting marketing messages for cultural resonance while maintaining brand voice and driving engagement.
Quality Assurance
Meticulous attention to detail ensuring every piece of content meets the highest standards of clarity, accuracy, and professionalism.
My Approach
1Understand Your Goals
We start by understanding your business objectives, target audience, and brand voice. This ensures the edited content aligns with your strategic goals.
2Analyze the Content
We carefully review your original content to understand the intended message, identify common translation issues, and plan the localization approach.
3Transform, Don't Just Translate
We go beyond fixing grammar to truly localize the content—adapting cultural references, optimizing for persuasiveness, and ensuring natural English flow.
4Focus on Business Impact
Every edit is made with business outcomes in mind: building credibility, enhancing user experience, and ultimately driving sales and satisfaction.
5Deliver Excellence
You receive polished, professional content that's ready to use immediately—no further editing required. Plus, we're available for revisions to ensure your complete satisfaction.
What We Stand For
Quality Over Speed
While we work efficiently, we never compromise on quality. Every piece of content receives the attention it deserves.
Transparency
Clear communication, honest timelines, and straightforward pricing. You always know what to expect.
Client Success
Your success is our success. We're committed to delivering content that achieves your business objectives.
Cultural Sensitivity
Respectful adaptation that honors your original message while making it resonate with English-speaking audiences.
Continuous Improvement
We stay current with language trends, platform requirements, and best practices to deliver the best possible results.
Confidentiality
Your content and business information are handled with strict confidentiality and professionalism.
Let's Work Together
Ready to transform your English content? Contact us today for a free quote and sample edit.
Get in Touch